Project Lead: Schools Marketing Permanent

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• Degree / Diploma in Marketing
• Sales related and/or teaching (education) qualification
• Driver’s License
• 2 – 3 years’ experience in a marketing environment / similar role / sale marketing environment
• Previous Marketing in a School / Educational Institution Background

The responsibilities are:

Marketing strategy integration aligned to the CURRO objectives        

• Implement the regional marketing strategy in line with organisational, regional and marketing objectives
• Co-ordinate and ensure that marketing objectives aligned on regional and school level
• Execute and monitor overall regional plan in place and executed accordingly focused on customer service
• Ensure and monitor brand alignment on all marketing materials

Budget management

• Oversee, assist and liaise with School Marketers to their individual Marketing budgets
• Track and monitor expenditure to budget

Marketing Projects, Open Days and Events support

• Support school events based on requirements and within budget supported by professional Marketing Plan
• Track and monitor maximum PR coverage achieved
• Coordinate and oversee promotional events as required at school level
• Oversee School Events to ensure standards and effectiveness maintained in line with strategy and project plan/s
• Within budget
• Track and achieve targets as agreed
• Compile post event reports and provide feedback Project Manager

Brand and corporate identity managed   

• Oversee the implementation of the brand and correct use of CI (Corporate Identity) across schools
• Act as a Brand Ambassador
• Conduct brand audits conducted in line with specification and standards with effective remedial actions
• Review and manage a consistent approach throughout the schools

Online presence managed

• Monitor social media accounts and manage communications for specific schools
• Maintain and update d relevant section of website in line with agreed communications strategy

Sale research, leads and closing 

• Guide acquired schools, new schools and new marketers relating to market research
• Devise and action appropriate opportunities in line with overall strategy
• Audit leads converted to sales in line with targets
• Recorded and analysed
• Professional image maintained
• Proactive and professional
• Assist and guide effective and improved processes
• Communications with stakeholders actioned daily / as required
• Community involved and mobilised as required in terms of strategy

Staff management  

• Mentoring and management of school marketers
• Report disciplinary issues to Project Manager as required
• Development of school marketers

 The successful candidate will start on 01 October 2024.